Monday, August 2, 2010

How to use social media to unlock true fan marketing | VentureBeat

 How to use social media to unlock true fan marketing | VentureBeat


Social media and the decline of traditional media have changed the marketing discipline forever. Broadcasting marketing messages to a vast population who may or may not care is a formula for failure – so it’s more important than ever to tailor your outreach and messages to connect to people who do care.
Tailoring your marketing to be interesting and relevant to the people who receive it both increases its effectiveness and builds relationships with customers, prospects and contacts. It’s not an easy task, but it can be made easier by utilizing social media to identify, listen to and connect with the true fans of your company, your peers or competitors – and even your industry as a whole.

       

        


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